Kai Organic
Rebranding and repositioning a small organic bakery to enable them to compete on a national level.
Aloof clarified the brand's USPs, established a tone of voice, and redesigned the logo and packaging. The innovative pack opens flat to create a cutting and serving surface, is manufactured locally, using a minimum number of print and production processes, is self-forming with no glue tabs and is 100% recyclable. Within the first four months, sales doubled and a contract was secured with a leading organic food retailer.