Identity
Brand identity reflects the personality, values and characteristics of a business. It’s the promise to the consumer.
By ensuring we understand from the beginning how a business wants to be perceived, we can effectively design the brand’s corporate identity: the name, brand mark, typography, design guidelines and tone of voice.
Promotion
Strong promotion communicates a clear message. It can influence brand positioning, increase awareness of a brand or product and drive sales.
Coupling our heritage in branding and packaging, with our knowledge of print and production, we art direct bespoke photography, create memorable promotional literature and design eshot campaigns and websites.
Packaging
Packaging is the ultimate physical embodiment of your brand, broadcasting the attributes and benefits of the product.
We treat graphics for packaging as a three-dimensional discipline, considering all elements ‘in the round’. We also take time to understand the materials we work with and the result is often structurally unique packaging and cohesive, detailed design.
Production Management
Much like appointing a contractor to interpret and realise an architect’s plans, making an informed choice and knowing how to get the most out of a manufacturer is critical to the success of the design.
Unusually, at Aloof, we procure 80% of the work we design. Our suppliers are meticulously vetted and range from artisan foil blockers to international packaging groups.