Glenfiddich
Packaging concepts for the world's number one selling single malt whisky, 12 Year Old Special Reserve.
We developed a sophisticated, elegant and innovative design to specifically target the premium duty free gift market, a traditionally predictable sector of cartons and tubes.
Aloof conceived a unique solution to re-engineer the tube design to subtly echo Glenfiddich's signature triangular bottle shape. The 'triangular tube' design was introduced across the Glenfiddich range in 2007.