HazleMcCormackYoung LLP

Reposition, rebrand and rejuvenate UK top 100 architectural practice, HMY.

Aloof identified that to attract the best young architects, HMY needed to strengthen the presentation of their design credentials as well as emphasise their heritage and 25 years experience. We created a new corporate identity, which included templated tender document guidelines to ensure the practice's communications and presentations are standardised.

Brand strategy, naming, corporate identity, logo design, graphics, photography art direction, copywriting, website design, brand guardianship

Website design: www.hmy.uk.com