Jo Wood Organics

Branding and packaging design for a mastige sub-range, combining contrasting values of authentic organic and glamorous rock'n'roll.

Aloof created a cleaner and more distinct version of the Jo Wood logo with strong communication of the product's benefits. Subsequently, we have refined the design of the existing luxury range, extended the range with new products, designed an ecommerce website and a supporting eshot campaign.

Brand strategy, logo design, graphics, packaging design, promotional literature, copywriting, brand guardianship, production management

Website design: www.jowoodorganics.com