Drinks International, UK

Special Report - U'Luvka design breaks the mould

To get the penetration at the top of the market that we have is unheard of. The playgrounds of Europe are where people go to play and drink the finest Champagne and vodka in beautiful surroundings. We tick those boxes. Everything we have made is about [being] tactile and activating the senses.

Mark Holmes, MD Brand Distillery, interviewed by Simon Warbuton, 2006